Business Ghostwriting
- Profiles & Bios
- Award Writing
- Website Copywriting
- Case Studies & White Papers
Memoir & Life Writing
- Memoir ghostwriting
- Life story writing
- Developmental editing
The Unpenned
A weekly newsletter on career freedom, creative work and designing life on your own terms.
The Rhubarb Collective
Strategy, setup and tools to help you build work that works
Hi, I’m Joanne. I’m a ghostwriter and storyteller.
Whether you’re looking for help writing your memoir, strengthening your professional profile, or telling your business story through case studies, awards or your website, I’ll help you tell it authentically.
With 20+ years of business and finance experience, and a lifelong practice of writing, I understand the nuances of professional narratives and how to help you tell your story.
Writing is only part of what I do. Through The Rhubarb Collective, I help people build careers and businesses that fit their skills, interests and life, with 1:1 strategy, practical setup and self-paced tools.
I also write the Unpenned, where I explore the realities of writing, building work that actually fits and life as it happens.
Start a writing project | Visit The Rhubarb Collective | Subscribe to The Unpenned
❝ Joanne recently did a professional profile for me to use in my business. Very professional and well written. She asked the right questions to elicit pertinent and relevant information for the bio. I couldn’t recommend her highly enough.❞ Alexis – Finance
❝The level of consideration and research for all of the content created by Joanne was beyond my expectation. There is absolutely no task too big or small that Jo has been unable to assist me with.❞ Nikita – Real Estate
Ready to tell your story?
Blog
White Papers: What Are They and How to Use Them
White papers can be really valuable marketing tools for your business. They can help position you as an expert, generate leads and build your brand, so adding them to your marketing arsenal is well worth considering. Firstly, what is a white paper? A white paper is a...
Writing a Winning Award Submission
Business awards can be beneficial to your business in a number of ways. Of course, winning is the goal, but just being a finalist can help boost your business credibility and reputation. Highlighting the award can be a great marketing tool as it shows your...
Designing a Business Around the Life You Actually Want to Live
A common message in the business world is that to be successful, we must be in permanent hustle mode. But do we really need to operate like that to achieve the business and lifestyle we actually want? For many of us, the motivation to start a business is to break free...