• Imposter Syndrome: Is This You?

    Do you ever feel surprised by what you have accomplished? Ever been in a situation where you are succeeding and everyone else thinks you are doing and achieving great things, but you are terrified that someone is going to find out you really have no idea what you are doing? If you have then it is most likely you suffer from Imposter Syndrome. So what is Imposter Syndrome? Imposter Syndrome (or Phenomenon) as a concept came about in 1978 by researchers at Georgia State University. One of the researchers, Pauline Clance, was experiencing irrational fears of failure when it came to her exams and academic work, and she also began…

  • The Holidays Are Coming!

    As we approach the holiday period our focus tends to be on getting through the chaos in the lead up, then on the well-deserved break we plan to take. How our marketing is going to look over the break is usually the farthest thing from our minds. Anyway, most people will be on holidays so no-one will be taking any notice, right? Wrong! It is because most people are on holidays that you should absolutely make sure you keep up with your marketing. This is the time when those who are normally too busy to scroll through their social media feed, or read an article in full, may be looking…

  • Content marketing

    5 Basic Steps for Effective Content Marketing

    Marketing has come a long way since the good old days of super salesy slogans and “buy now” type selling. Consumers want information and tend to research thoroughly prior to making a decision. They are hungry for knowledge that allows them to make an informed choice before they buy. And they do not want to be sold to. This is where content marketing comes in. What is content marketing? Content marketing is a type of marketing that is based around sharing information online via blogs, videos and social media. It does not specifically promote your brand but it offers information intended to pique the interest of your audience. Yes, you are…

  • Website

    Does My Business Really Need a Website

    If you are a business operating in the 21stcentury the answer is, absolutely yes. While it is hard to nail down exact figures, some research out of the US indicated that only around 70% of small businesses have a website. In some areas, it was as low as 50%. Interestingly however, of those businesses who took part in the study and said they did not currently have a website, almost 98% said they planned to have one by the end of 2018. If they hadn’t already, business owners are now seeing the importance of a professional web presence. While it has been ok until recently for those who gained their…